“I want to boost the sales of my online shop and its positioning in Google”.

We hear this on a day-to-day basis when it comes to new online shop businesses who want to launch and start selling fast, because if not, they often become obsolete. There is so much competition online, so you need a good marketing strategy. When time is money, online ads become an invaluable tool for any business strategy. What's why we want to share our tips on how to boost your online shop sales with online marketing.

This is why, of all the traditional forms of marketing (industry magazines, radio ads, guides, yellow pages, newspapers…) small online shops opt to advertise their businesses on the web and mobiles, and try new tools to spread awareness of their online business.

Boost your online shop sales: the power of online ads

You'll find there are many differences between traditional and online advertising. However, the increase in the cost of traditional strategies and the decrease of their efficiency have been determining factors for business owners worldwide. There are many benefits to online ads, so take note of our recommendations. Discover the types of online ads that adapt to your online shop needs, optimise your resources and offer conversion solutions to meet your goals.

How to boost your online shop sales with online marketing

In general, starting an online campaign is easy for most; all you need are a few basics. This doesn't mean they will be optimised nor that you'll be able to utilise the full power of these tools we're going to recommend, but it's certainly a good start.

Facebook is probably the most intuitive platform as it shows easy examples of ad types you can select with a few clicks and then publish the ad in a few minutes. It's also easy to analyse your results so you can learn from each ad. Traditional ads, aside from being more costly, usually are best for larger businesses and tend to be managed by experienced ad agencies.

Segmentation

Instead of targeting a broad audience who probably aren't interested in what you're offering, you can focus your sales strategy to potential clients you've specifically segmented. This is the biggest benefit of this type of ad strategy.

Test

Moreover, a great way to see if a product has a future in the market is to launch an ad campaign with a controlled investment. Test ads serve as a sample of the market that provides us with data surrounding how our potential audience will respond in terms of sales and feedback. By analysing any new information you can make bigger, more calculated risks with the project or redirect or correct actions you've made, without ruining everything you've worked towards.

Modifications in real time

The capacity we have to monitor ads in real time lets us adjust the campaign with immediate effect: images, messages, segmentation, investment, bid, start or pause, etc. You can adjust anything in order to most effectively reach your desired conversion.

Data analysis

In digital campaigns measurements are more precise than offline. Every click comes with information we can analyse in order to understand our return on investment (ROI). We can also get to know what works, what doesn't and understand the variables we can play with.

Formats

The format and online ad platforms available are constantly changing. This facilitates how easily we can target, segment, analyse and be creative when we reach our target customer. One of the results of this constant evolution is that the platforms let you launch ads according to your goals. These include: attract followers, communicate through social networks, receive survey answers, have users download something, share a video, sponsor a post, or offer suggestions of profiles that match your target audience.

Great platforms and ways to advertise your business

Google Adwords

• Google Adwords search network
• Google Adwords network display
• Shopping campaigns
• Video campaigns
• Mobile ads
• Remarketing
• Reserved ads in Youtube
• Gmail ads

Social networks

• Facebook ads
• Twitter ads
• Instagram ads
• Linkedin ads

Blogs

• Affiliate marketing
• Collaborative ads in blogs (sponsored)

If you need help boosting the online sales of your online shop get in touch with diligent and we'll help you achieve your business goals.