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How to include social proof in your e-commerce strategy

Written by: Monica McCoy

If you’re looking for ways to give your online shop visitors an extra push to finalise their purchase, social proof is an effective and economic solution. It’s a clever resource that captures your audience’s interest and helps them […]

How to easily launch Instagram Ads from Facebook

Written by: Monica McCoy

Are you thinking of launching ads in Instagram? In Spain over 8 million people connect to this social network each month. About 60% of those people use it to get information about products and services. […]

How to link your Instagram to your Facebook page for Ads

Written by: Monica McCoy

If you want to advertise in Instagram you’ll have to do it through the Facebook ads manager first. To do that you should link your Instagram profile to your Facebook Fan Page. The social network […]

Create awesome mobile ads with Facebook Creative Hub

Written by: Monica McCoy

Facebook has made their Creative Hub available to all their users. It’s a space designed with the goal of inspiring advertisers by using attracting content and generating ideas to capture users’ attention through their mobiles. […]

LinkedIn ads: 3 campaigns to reach your business goals

Written by: Monica McCoy

Recently LinkedIn launched the Sponsored InMail function in their Campaign Manager. These types of campaigns allow you to achieve your goals most effectively, for example by creating personalised sponsored emails to reach your target audience. […]

Boost Followers in your Youtube Channel with End Screens

Written by: Jerom

Youtube has launched End Screens, a new tool that improves viewer experience and encourages them to continue enjoying more videos in the same channel. In practice, this tool provides a means to increase followers in […]

Measure the success of you Youtube Campaigns in Adwords

Written by: Jerom

If you are just getting started in Youtube Campaigns in Adwords, surely you have asked which metrics are important to determine their success. However to respond to this question you should first ask, What goal […]

Why those who watch TV while tweeting have higher rates of ad recall?

Written by: Jerom

TV viewers who engage in Twitter at the same time are more likely to buy. The social network made this claim in a study about TV audience behaviour. According to the study, those who watched […]

How to create Adwords campaigns to achieve your goals

Written by: Jerom

If you are about to start advertising in Adwords and you have to decide which is the best type of campaign to promote your business, first consider your goals. What do you want to get […]

The first holographic message in a bottle, clever marketing

Written by: Jerom

A message in a bottle, a mental image that instantly sparks curiosity and an immediate connection to some fascinating story. Bombay Sapphire changes the symbolic focus from the past and launches a message to the […]

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