When planning to build a successful online shop it is important to evaluate the pros and cons. The decision to include a blog is a big one. So today we are diving deeper into the topic. In case […]
Maintaining an online shop requires a lot of time and consistent effort to obtain positive results. It’s not much different than the effort involved in taking care of a physical shop. You’ll spend hours every […]
Do you receive emails every day with invitations to sign up to free webinars and trainings? We live in a time of rapidly increasing numbers of virtual trainings in the form of webinars, MOOCs (Massive […]
Are the users who arrive to your site ready to buy in that exact moment? Maybe not yet, but maybe next week or in a month they’ll be ready. When you receive a contact or […]
A message in a bottle, a mental image that instantly sparks curiosity and an immediate connection to some fascinating story. Bombay Sapphire changes the symbolic focus from the past and launches a message to the […]
Over the past few days I’ve been reading a very interesting book called “Contagious” : Why Things Catch On” by Jonah Berger (Professor of Marketing in the University of Pennsylvania). It’s an excellent publication that will teach […]
In a brilliant communications campaign, one small brewery made a big impression with their functional packaging design. They introduced their packaging that holds together a six-pack and is created with biodegradable material that also feeds […]
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