If you are about to start advertising in Adwords and you have to decide which is the best type of campaign to promote your business, first consider your goals. What do you want to get out of this advertising investment? This will help narrow your decision.

Create Adwords campaigns to achieve your goals

Boost the conversions in your Ecommerce

For example if you have an online shop and your main goal is to get more sales, the best option for your campaign is "Search network only". Your ad will only appear in search results for users interested in your product. The conversion rates for online shops are higher with this option than the Display network option. So if you want to boost sales this is the best option. For your online shop you can also opt for Google Shopping. When you upload your products, any user can find them, compare prices from competitors and buy directly from your shop.

Gain visibility with Display network

If what you actually need is to generate notoriety and interest in your brand or product, Display Network is the best option. It reaches over 90% of internet users, allows the ad to be published in thousands of websites and this is why it is essential for branding campaigns.  On the other hand, if you have a long purchasing process in your online shop (in cases such as real estate, cars, etc) it is important to maintain your users attention, winning them over with each step until you reach the conversion. Through remarketing actions you can get in touch again with users who showed interest in your products: people who visited your site, used your app, or gave you their email address, for example by subscribing to your site.

Increase your app's downloads

If you have an app and want to increase downloads, try Universal App Campaigns. These campaigns are specifically designed to boost the visibility of mobile apps and acquire new users through Google, Google Play, Youtube and other apps in the Display Network.

Boost engagement in Youtube

Another campaign alternative you can try in Google Adwords is Video. Youtube is the main video social network worldwide. It's an interesting platform for sharing your brand philosophy and spreading your content to users. Through the different Adword campaign formats you can get the best results from Youtube.

To summarise all this information we're attaching a graphic with marketing goals and possible Adwords campaigns you can try to achieve your goals.