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Inbound Marketing strategies for Smart companies

Written by: Jerom

Who picks whom? Inbound marketing for businesses is all about acquiring clients in a non-intrusive way, a way in which the potential clients search and businesses establish communication and interaction based on their needs and interests.

This methodology outlines different techniques working with a conversion funnel until it reaches contacts with high purchasing probabilities, or so called MQL or marketing qualified leads.

Contact with clients is no longer invasive and moves away from traditional advertising. It strengthens interaction and connection to subscribers until it results in a sale.

This attraction marketing uses coordinated techniques to achieve conversion results. It combines a content marketing strategy + social media marketing + SEO, which work with precision and methodology, and together they create an integrated communication project.

Inbound Marketing combines actions, techniques for enhancing reputation and brand recall, which enhance online visibility.

The objective is to achieve a low cost user acquisition who, in return, receive valuable, useful, and practical content.

 

3 fases of Inbound Marketing for businesses

This method has 3 phases involving various simultaneous techniques:

1 Traffic acquisition: generating blog content based on SEO longtail and SEO social marketing. Relevant content relevant to your target audience.

2 Conversion: using a landing page, subscription forms, call to action... to capture that visit (lead) and administrating the database with a CRM.

3 Qualification: phase of work and analysis on the lead with automization tools. This phase is one of nurturing the lead for the necessary time needed for it to mature and convert into a real business opportunity.

Don't think about content only as editorial content; it offers broad opportunities and formats:

.Video marketing

.Infographics

.High quality images

.GIFs

.Ebooks

.Podcasts

...

It's the kind of marketing that fits the smart consumer with the development of technology and the study of movements by the competition.

Inbound Marketing vs Outbound Marketing

Outbound marketing refers to traditional marketing, with intrusive techniques where advertising chases the consumers, it interrupts them. Inbound, on the other hand, is more friendly and attractive.

These are definitions based on their functionality, but there is no doubt (or rather there shouldn't be) that these methods are complimentary, not exclusive.

Inbound works as a team and its effects strengthen if accompanied by good website quality. Other factors intervene, such as user experience, graphic image and quality, site speed, design, and of course quality content.

One is attraction and the other traction, so why not integrate them with an Inbound philosophy to capitalize everything that's invested? In the end it's about how we organise the content keeping in mind the business goals.

 

 

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