How to know your page’s positioning in Google
Written by: Monica McCoy
Today I'd like to talk to you about a topic that I've been meaning to discuss for some time now. It's a topic we get a lot of questions about. You probably have asked yourself how to know your page's positioning in Google. So today I'm going to tell you how and you'll see how easy it is.
It's an interesting topic to address because the positioning varies a lot. It's not the same thing to search from Barcelona as it is from Madrid or to search from a desktop computer vs. your mobile phone. The results Google shows are different.
Achieving a good positioning in Google has become a battle ground for online marketing. That's what a big part of your online strategy should be directed at. So, monitoring your advancements or failures is key.
Controlling how your page is positioned in Google's SERP (Search Engine Results Page) and how it evolves is a very interesting metric to control whether you're doing a good job or not. Nonetheless, even though it's important to know your positioning, you shouldn't obsess over it too much. It's one of many metrics to keep track of.
What should I know about Google positioning?
The higher you appear in Google search results, the more visits your website will receive. It's really that simple. Nonetheless, figuring out your position in the search engine is not quite as simple as checking a number and seeing your position in the race. The reality is that it's not actually a position, it's several positions.
The results vary depending on:
- The locations, they are local.
- If you search from a desktop computer or from your mobile phone (the difference between the two is becoming greater).
- The user and their browsing history.
- The day or time of day.
The first two points tend to imply the biggest differences than the last two, which are less of an issue. However, they are relevant enough to keep them in mind.
How to know your page's positioning in Google
Serplab, a free tool to know your website's position in Google. Serplab is one of the best online tools that let you control the evolution of your website in Google's search results depending on the keywords you want to focus on. Not only do they offer good tracking, they offer some very powerful options in their free version.
It's really easy to use. You just need to create an account and then include your domain and the keywords you'd like to position your site among. The free version can take a few minutes (or even hours) to show the results (and will only update once a day, while the paid version offers a more complete tracking). In fact, before you start to analyse the data it's best to let it do its thing for at least 24 hours.
Once the analysis is complete, it shows you the position your site occupies in the search engine at this moment. And as the days go by it will show you if your position goes up or down. This is accompanied by data on the evolution of all the keywords you're working on.
This tool doesn't only show you the last position found, but also the best position you've achieved and the position you occupied when you first started tracking. In addition, it offers other important data for SEO, such as the monthly search volume for that keyword.
Another advantage is that Serplab shows you the ten best positioned pages for every keyword. This lets you "spy" quickly and easily on your competition. You can visualise all the data in the form of graphics, by filtering by date and with a very intuitive, easy interface.
Paid version and alternatives to Serplab
Although the free version is very complete and should be enough for most people, Serplab also offers a paid version for €4.99. It lets you double the volume of monitored keywords from 300 to 600. You can also change the rate at which the data is updated, letting you reduce it down to two hours or increase up to 30 days.
In case you're not convinced by this tool to help you know your position in Google, you can try these great alternatives:
I hope this post was successful in showing you how to know your page's positioning in Google. By know you should have a better understanding of the importance of tracking your site's positioning in Google and how to do it.
See you next time!