Recently LinkedIn launched the Sponsored InMail function in their Campaign Manager. These types of campaigns allow you to achieve your goals most effectively, for example by creating personalised sponsored emails to reach your target audience. The various options for Ad Campaigns in LinkedIn could be very useful for your business.

Do you regularly use this social network to promote your business? In this post we'll go through all the options you have to advertise your business in the most powerful professional network.

Campaigns in LinkedIn

According to your business goals you can choose from three types of campaigns in the LinkedIn Campaign Manager.

Sponsored Content

If your goal is to connect with LinkedIn users from the news feed on the home pages of the network, then LinkedIn's sponsored content offers the chance to share content with your audience. You can personalise a message by testing variations to understand which one works best.

You have two options to sponsor content. The first is to sponsor updates of your business page, taking content created in your LinkedIn business page and sponsor it to achieve maximum distribution. The second option is to generate something completely new with the direct sponsored content, which doesn't appear in your business nor product page.

These types of campaigns allow you to attract new followers to your business or product page in LinkedIn, as well as to encourage more engagement.

Text Ads

Text Ads are the perfect campaign if you want to attract potential clients segmented through different pages in LinkedIn.

To create this type of ad you don't need to have a business page in LinkedIn, so you can do it through your own profile.

These ads consist of one image, a title (maximum 25 characters) and some text (maximum 75 characters).

You can create up to 100 ad variants with different text and image combinations to see which works best. You can direct the ad clicks to a landing page (designed to generate conversion, such as filling out a form).

Sponsored InMail Messages

The most recently launched campaign in the Campaign Manager is Sponsored InMail. They allow you to send segmented messages directly to your target audience. The campaign lets you send relevant content to a targeted audience through the message service in LinkedIn.

Segment Ads in LinkedIn

The last step to launching any kind of ad campaign in LinkedIn is through segmentation. The platform not only allows you to segment by location (this is a required field), but it also by: age, gender, business sector (where your audience works), size of the business, name of the company, position, job duties, skills, duration working there, universities, titles, among many others.

If your clients are businesses you should definitely try LinkedIn campaigns; it's the best channel for B2B publicity. We hope this post was useful and that you launch some ads in LinkedIn!