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How to boost your online shop sales with online marketing

Written by: Monica McCoy

“I want to boost the sales of my online shop and its positioning in Google”. We hear this on a day-to-day basis when it comes to new online shop businesses who want to launch and […]

Why you need to establish S.M.A.R.T. goals for your e-commerce

Written by: Monica McCoy

Every marketing strategy that strives for success begins with clearly defined S.M.A.R.T. goals. This acronym represents intelligent goals, and is formed by words that establish the criteria which determine the purpose of your business and guide […]

How to pick the right moment to launch your online shop

Written by: Monica McCoy

Over the years we’ve received many potential clients who’ve asked us for a quote to develop an online shop. They want all the features and add-ons you could possibly imagine to create the most perfect site. […]

How to include social proof in your e-commerce strategy

Written by: Monica McCoy

If you’re looking for ways to give your online shop visitors an extra push to finalise their purchase, social proof is an effective and economic solution. It’s a clever resource that captures your audience’s interest and helps them […]

A close look at the top 4 e-commerce platforms

Written by: Monica McCoy

Last week I spoke with Xavi Orduña, a colleague of mine who specialises in the integration of databases for the AB inBev e-comemerce. We discussed the diverse range of online shop platforms on the market at the moment […]

How to keep bringing customers back to your online shop

Written by: Monica McCoy

The more visits your online shop receives, the greater the chance of selling your products. It’s as simple as that. If those visits visits are from returning customers the chances are even higher because they already know […]

How to find the best colour scheme for your online shop with Adobe Kuler

Written by: Monica McCoy

Many graphic designers spend hours of precious time searching for the right colours and tones to create the best colour scheme for their project. As a matter of fact, once we have our own colour scheme, […]

How an omnichannel strategy can boost your e-commerce

Written by: Monica McCoy

Successful online shops understand that it’s not enough to focus your efforts on one channel alone to attract sales. Instead, they opt for an omnichannel strategy. Here we’ll talk about how an omnichannel strategy can boost […]

How to easily integrate Mailchimp with your Google Analytics account

Written by: Monica McCoy

When starting an online shop, you’ll want to tell your customers and potential clients about new products, discounts, and any other updates that might interest them. One of the most effective ways is through a […]

6 ways to reduce the bounce rate of your e-commerce

Written by: Monica McCoy

When it comes to managing a successful online shop it’s important to be on top of your data and results. One of the crucial pieces of data you should track closely is your e-commerce’s bounce rate. […]

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