The Enric Corbera Institute wanted to increase the number of students and participants in their conferences in Miami and San Diego, United States, as well as in Mexico and multiple cities across Spain. The challenge was to impress users interested in the disciplines taught by Enric Corbera. For this we narrowed the potential segmented audience. Among their goals, they needed qualified registrations, and that new student acquisition costs always remain within a set range.
As Google Adwords specialists, we designed a search engine marketing campaign to capture new student leads and spread awareness of the Enric Corbera brand. Our team created an SEM campaign, including keyword selection in English and Spanish. We also used multiple communication channels to spread awareness of the conferences. These included traditional media, forums specialised in display networks, and segmenting related to market audiences.
The results were impressive and the Enric Corbera Institute became a repeat client. We are currently working to boost student acquisition for their international conferences as well as the rest of their training systems.