For the second consecutive year ICEMD, the prestigious business school for Digital Marketing at ESIC, came to us with an ambitious goal to achieve qualitative leads for their 2016 campaign in Spain and in Latin America. The CPC (cost per click) of education related to the digital economy is high high. Therefore, the campaigns needed the most effective strategies and management. The Diligent team built campaigns that combined product and campus. As we are a Google Partner agency, we implemented the latest Google tools, such as Gmail campaigns, dynamic remarketing, etc... with the goal of achieving the highest impact and the lowest cost per lead.
We also helped ICEMD in their on-going SEO management. Diligent worked with many, competitor used keywords and followed up on a monthly basis to ensure the best web page positioning for their main keywords.
The results were very impressive and we exceeded the clientʼs year on year goals. Weʼre already working on a new, 2017 lead acquisition campaign for ICEMD.